The number of working women in their 40s and 50s with young children will increase dramatically over the next decade. This is a departure from past generations of working women, who had children in their 20s and early 30s and were empty nesters in their 40s. Specifically, it will mean that:
- Women will be entering a timeframe of peak career and earning opportunities - defined by current workforce norms as between ages 45 and 55 - just as the demands on them as parents intensifies.
- Corporate America will see a rising share of female employees in senior positions - roles traditionally associated with significant after hour social obligations - with young children.
- Employers will experience a growing proportion of working mothers who will not be relying on the conventional economic, physical and psychological support structures associated with marriage.
Organizations that change their practices, benefits and cultures to accommodate the needs of working mothers (and fathers!) will be positioned to reap significant economic benefits in the coming decade. Recent announcements from Apple and Facebook that the companies will pay for egg freezing in support of women having high-powered careers and children is proof of this trend.
For additional information on this important topic, download my new whitepaper, The Working Mother of the Future – How Demographics Will Force Change for Women at Work.
To learn how to attract and retain top female talent in your organization, register for my December 4 webinar, What Women Want – Recruiting, Developing and Keeping 21st Century Female Leaders.
Amy Hirsh Robinson, Principal, Interchange Group
Workforce Strategies for the New Economy