How is it that companies can’t find the talent they need when so many people are looking for work? The answer lies in what economists refer to as “structural discord in the labor market." Plainly put, the competencies of our current workforce do not match what organizations need to stay competitive in the new economy.
When the economy actually improves, companies will have an even harder time attracting and retaining key employees, especially those from younger generations who view their employers with a consumer mindset. As a result, many organizations are starting to define and strategically position themselves specifically for the talent they want to hire and keep. Often referred to as Employee Value Proposition, the perceived rewards and benefits employees get in exchange for performance is becoming a selling point and key business strategy for companies wanting to stay ahead of looming talent shortages.
Don’t let the unemployment statistics fool you. It will continue to be difficult to find good talent. Are you prepared? Do you know how to define and market your Employee Value Proposition?
- Amy Hirsh Robinson, Principal, Interchange Group