Twenty years ago, the top company in Fortune Magazine’s “100 Best Companies To Work For” list was Southwest Airlines. Contrast this to 2016 and Google held the top spot while Southwest Airlines disappeared from the list altogether.
To be an Employer of Choice in the New Economy, organizations must understand that the talent landscape has evolved dramatically and that the person determining whether a company is an Employer of Choice has changed. Millennials now represent the largest generation in the U.S. workforce. Their expectations -- for diversity, transparency, collaborative work cultures, fluid organizational structures, flexible work environments, and positive social atmospheres -- are challenging most companies’ workplace norms. And just as important, other generations, having been introduced to these concepts and to the Millennials’ incredible demographic influence, are adopting these expectations.
It is critical that companies recognize the changing talent landscape and adopt new methods for attracting and engaging employees. To understand what it takes to become an Employer of Choice in 2017 download my new whitepaper, “Becoming An Employer of Choice In The New Economy – 3 Strategies For Creating Your Competitive Advantage,” or feel free to contact me directly for more information.
Amy Hirsh Robinson, Principal, Interchange Group
Workforce Strategies for the New Economy