April 24 Webinar: Generational Differences in Volunteerism

Many nonprofits have seen their volunteer and charitable giving rates decrease in recent times. The current economic crisis only magnifies the impact of this trend. The shortage of support, however, is not due to a lack of money, energy, or passion. Rather, it stems from fundamental differences in the way that each generation sees the role of nonprofits in society. To sustain and thrive nonprofit organizations must understand and capitalize on the unique skills and motivations of each generation. The future of their programs and services will depend on it.

In honor of National Volunteer Week (April 19-25) the Interchange Group is hosting its popular webinar, "Generational Differences in Volunteerism - Recruitment & Retention Strategies for Nonprofits." The 45-minute session is designed to equip nonprofit executives and boards with new insight and techniques for recruiting, retaining and engaging top quality board members and volunteers. Key learning includes:
  • Tap into the unique values and motivations for volunteering that each generation possesses
  • Optimize the skills, experience and resources of older generations to increase participation and effectiveness
  • Harness the energy of younger generations and the power of social online networking in nonprofit fundraising and advocacy
  • Identify the best communication channels and messages for each generation to maximize recruitment impact and to increase volunteer engagement

    Details and registration